Xfinity Festive Fleet
For seven years and running Xfinity has highlighted the unexpectedly wonderful connections between their techs and customers. These are their stories.
In 2022, we elevated the design of our give back gifts and applied our newly evolved brand look across everything we shot in the video. All while spreading the joy with our treasured customers. Festive Fleet was one of Xfinity’s top performing ads of 2022 (and the top performing Xfinity Rewards ad) with AdPi scores surpassing our past two years of already record-breaking performance with over 7.8M video views across IG, TW and TikTok.
In 2021, we aimed to seamlessly integrate the new Xfinity Rewards program into our giveback experience and custom tailor each gift based on the customers story.
2021 Hispanic TVC :30
2021 Behind the Scenes TVC :30
During COVID our biggest challenge to overcome was how exactly do you shoot a Festive Fleet video in 2020 when people are quarantined and socially distancing?
With no hugs or no handshakes possible we feared this may not read as well on camera as it did in previous years. We were wrong.