Wrigley’s Excel | Gumergency

Winner of the Event Marketer Platinum EX award for Best Guerrilla Marketing this experience was created to obliterate bad breath in the most obvious locations. We deployed our “Gumergency Task Force” to coffee shops, restuarants and every other place imaginable that would have bad breath with one goal in mind - to find and destroy bad breath..

The Gumergency Hotline Operator

We hired Randy Johnson, and a few other Randy Johnson’s, to serve as our Gumergency Hotline Operator. So if anyone you know, love or care about or don’t know, don’t love or don’t care about have or has had bad breath call our Gumergency hotline.

RANDY JOHNSON’S ROLE On site

Our “Randy’s” lived in their mobile cubicles. Their primary responsibility was to wrangle passerby’s by getting their attention over the loud speaker. He would throw out zingers at coffee houses calling out ‘Hey, Mocha Mouth! Let’s see how bad your breath is!”

The GUMERGENCY BREATHALYZER

People don’t want bad breathe and they usually have no idea how bad their breathe really is. Well introducing the first ever Gumergency Breathalyzer. This device, when blown into, tells us just how bad your breathe is. Your reading will dictate how many sachets of gum you will receive to make your breathe amazing!