Xfinity We All Ball

We’ll capitalize on the hype of March Madness by creating a virtual AR pop-a-shot game that students can play from their mobile devices. In order to launch in March, we’ll release the activation in two phases.

We’ll integrate a leaderboard to track students’ gameplay for a chance to win some prizes, not only incentivizing students to play once, but to bring them back to see if they can top their score.

Schools across the country can leverage the game by promoting it through e-newsletters, their social channels or campus ambassador programs via Instagram.

Spring Session Basketball (March Madness)

UX - Intro

Fall Session Football (College Playoffs)