NASCAR Xfinity Zone | Digital Engagements

Before COVID hit we refreshed our Xfinity Zone for 7 years straight with various digital engagements based on fan insights.

xFi Fast Lane is a new Xfinity Zone experience that blends the simplicity and fun of a classic analog racing game with digital screens that bring relevant product features and driver cameos to life throughout the race. 

Four fans will take their positions and race to roll rubber balls painted like Xfinity NASCAR tires down a race track in front of them. 

Each time a player’s ball lands in a hole tied to an xFi product feature (speed, coverage, control), their driver’s car will speed ahead on the leaderboard. The digital screens on the back wall will also animate with product features and video messages that show different drivers rooting their contestants on. 

Everyone who takes part in the game will win a prize. The first player to cross the finish line will get a video shout out from their driver on the X1 screen.