FIBA World Cup RFP
While I am not a fan of putting RFP’s in portfolios I couldn’t help myself on this one. FIBA came to us in search of a fully integrated campaign that would appeal to children and young adults in Japan, Thailand and China. Our international team outdid themselves and delivered! I was proud to spearhead this talent IAT of creatives, client service, strategists, media planners and editors from the U.S., Philippines, Indonesia and Japan. True collaboration and immense talent came together to create a body of work from design to concepts that resonated not only with the FIBA officials but the local market consumers.
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