Xfinity #DEFINITELYNOTWATCHINGBASKETBALL

During the NCAA March Madness tournament #DefinitelyNotWacthingBasketball was a social campaign designed to showcase different ways students were sneakily watching the tournament in their day-to-day lives. Whether they were in class on Zoom, doing homework in the library, or hanging out with friends, basketball was always in the background.

Ambassadors were tasked with promoting Xfinity xFi and college basketball through the #DefinitelyNotWatchingBasketball campaign to their followers in a unique and engaging way. By posting content using two or event three screens, ambassadors were able show the speed and bandwidth Xfinity offered to power their devices throughout the entire tournament. 

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Our strategic Amplification approach allowed us to activate talent across multiple passion points and platforms leading to engagement rates well above benchmarks.

Amplification through talent content drove strong engagements that performed above benchmark across talent categories.